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How were we founded?

Why do we exist?

Where did this all start?


Where did this begin? Over the past 30 years, Bill Moore has spent thousands of hours growing men, building and leading a food manufacturing company called PacMoore, integrating faith into the workplace, while always raising a Christ-centered family. Through all of this, he saw the world's desperate need for leaders to prioritize and grow men. In seeing the transformation of hundreds of men through Bible Study Fellowship, Promise Keepers, the Townsend Leadership program, church small groups, prayer, fitness, large events, 1-on-1 mentorship, and leadership training, Bill took his next step of faith and prayerfully combined his extensive experience into a program that holistically meets the needs of men through intentional community, brotherhood, faith in Jesus, and physical health. Heart of a Man is that culmination. This is the beginning of that work and prayerfully, we will see America begin to shift into a generation of men guided by faith, integrity, and character, re-building the American family.

Our nation is changing. The world is becoming more interconnected, and in the process, men somehow got lost. We grew more isolated than ever before, we abandoned faith and community believing that we could muster up the strength to go through the battles of life alone, we accepted addictions as a way of life, and we lost our true north in how we lead our families. We believe this must change. And CAN change.

We exist to see men thrive. The world has told us that men are of lesser value. We fundamentally disagree. We believe that every human has dignity and worth as a child of God, and exist to equip men with everything they need to lead well, love well, and serve well.

When men get better, we all get better. We believe this deeply at HOAM. Men have the capacity to create the foundational security of a home for their kids... or abandon them. Men are able to rescue the hurting and the broken... or cause hurt and pain. The words of men can be used to ignite passion, fervor, and excellence in the men and women around them... or use words to tear down. Men are powerful, and we exist to call men up to a higher standard, run alongside each other as brothers, pursue excellence in community and faith together, and harness the power within us to bring everyone around us up.


The work that we do at HOAM all happens through the generosity and support of men, women, and organizations that believe in our mission of re-building the American family one man at a time. Every dollar counts and we hope you will join us with your financial support and prayers!

Legal Documentation

If you would like to see our Governing Documents, Conflict of Interest Policy, Whistleblower Policy, Document Retention & Destruction Policy, or Financial Statements, please reach out to us at:

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